Now if online videos aren't in your business marketing methods, then you could be missing out on one of the fastest growing segments of digital marketing. Most small and large companies plan to produce more videos this year, making it the top area they will invest in. So why are videos often preferable to many other online marketing tool? Because our brains are wired for motion. Vision trumps all other senses, and while your video doesn't go viral a well-crafted, well-targeted business video will almost guarantee customers to your website. Here are some useful tips to get your video campaign popping.
Tell a creative story and include call to action.
Engage with the viewers and motivate them to share your video,by telling a informative and clever story. Show them why they should choose your product and services, also how can it benefit them and invite happy clients for testimonials.
Produce professional quality video.
You don't need Hollywood directors to shoot a video, but you do want to hire someone who knows what they are doing. A professionally produce video can cost between $10,000 to $15,000, including a partial or full day of shooting. While you may pay this much for videos there are other alternatives, like college students who study media production will do anything to build their resumes. They could do it for you at a low price or maybe even free. Or if you want to do it yourself you will need the equipment and most importantly the knowledge this book How To Shoot Video that Doesn't Suck can help you.
Market videos on many channels.
YouTube is of course the king to any video marketing strategy. Be sure your videos are properly titled, described, and tagged on YouTube so the video can easily be shown on Google and other search engines. Also post your video on other social media websites so your video can be shared and discussed. Videos can even be included in online press releases, e-newsletters and blogs.
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